New places, different cultures, new insights, art, nature, and my cat's silent company — these are the moments that inspire me and remind me to see the world differently
New places, different cultures, new insights, art, nature, and my cat's silent company — these are the moments that inspire me and remind me to see the world differently
About my journey
My interest in design goes back to childhood — but for a long time, I saw it as a hobby rather than a career path. Curious to find where I truly belonged, I explored different fields: I studied Chemistry for my bachelor's degree, then pursued an MBA and tried my hand at finance. Each path taught me something, but none of them felt like the right fit.
Eventually, I decided to turn my hobby into my profession. I started with graphic design, but soon realized that creating beautiful visuals alone wasn't enough to fully satisfy me — I wanted to solve real problems, not just make things look good. That's what led me to product design.
I love product design because it lets me use both sides of my mind — the analytical and the creative — at the same time. And it's never boring, because there's always something new to learn and room to grow.
My interest in design goes back to childhood — but for a long time, I saw it as a hobby rather than a career path. Curious to find where I truly belonged, I explored different fields: I studied Chemistry for my bachelor's degree, then pursued an MBA and tried my hand at finance. Each path taught me something, but none of them felt like the right fit.
Eventually, I decided to turn my hobby into my profession. I started with graphic design, but soon realized that creating beautiful visuals alone wasn't enough to fully satisfy me — I wanted to solve real problems, not just make things look good. That's what led me to product design.
I love product design because it lets me use both sides of my mind — the analytical and the creative — at the same time. And it's never boring, because there's always something new to learn and room to grow.
Work experience
Bir ecosystem
Product designer
September 2021 - September 2026
Bank VTB (Azerbaijan)
Graphic/Web designer
February 2019 - May 2021
Jeykhun Imanov Studio
Graphic designer
August 2017 - August 2018
Certificates
Google UX Design Professional
2026
Skillbox
UX design
2018
Skillbox
Typography in design
2018
Skills
Experience
Product Design
UX/UI Design
Usability Testing
Design systems
Visual Design
Interaction Design
Web Design
Interface Animation
Cross-platform Design
Design systems
Visual design
Cross-platform Design
Tools
Figma
Adobe Creative Cloud
Framer
Prototyping tools
Amplitude
Adobe Creative Cloud
Languages
Azerbaijani native
English
Russian
Azerbaijani native
Testimonials
Tribe Leader
Khanim Rustamova
I had the pleasure of working with Hanifa within our Digital Products team across banking and fintech. What stood out most was her ability to translate business ideas into meaningful customer experiences, thinking deeply about each problem and creating solutions that made sense from both a UX and business perspective.
Hanifa understands what clients truly need and reflects that in the final product. Her designs are purposeful, intuitive, and aligned with business objectives. She is also a proactive problem solver who takes ownership, communicates solutions clearly to stakeholders, and keeps the focus on customer and business outcomes.
I value designers who go beyond “designing screens” and genuinely contribute to product thinking. Hanifa consistently demonstrates this quality, and I would happily recommend her to any team looking for someone who combines creativity, customer-centric thinking, and a strong understanding of business needs.
View more
Testimonials
Tribe Leader
Khanim Rustamova
I had the pleasure of working with Hanifa within our Digital Products team across banking and fintech. What stood out most was her ability to translate business ideas into meaningful customer experiences, thinking deeply about each problem and creating solutions that made sense from both a UX and business perspective.
Hanifa understands what clients truly need and reflects that in the final product. Her designs are purposeful, intuitive, and aligned with business objectives. She is also a proactive problem solver who takes ownership, communicates solutions clearly to stakeholders, and keeps the focus on customer and business outcomes.
I value designers who go beyond “designing screens” and genuinely contribute to product thinking. Hanifa consistently demonstrates this quality, and I would happily recommend her to any team looking for someone who combines creativity, customer-centric thinking, and a strong understanding of business needs.
View more
Tribe Leader
Khanim Rustamova
I had the pleasure of working with Hanifa within our Digital Products team across banking and fintech. What stood out most was her ability to translate business ideas into meaningful customer experiences, thinking deeply about each problem and creating solutions that made sense from both a UX and business perspective.
Hanifa understands what clients truly need and reflects that in the final product. Her designs are purposeful, intuitive, and aligned with business objectives. She is also a proactive problem solver who takes ownership, communicates solutions clearly to stakeholders, and keeps the focus on customer and business outcomes.
I value designers who go beyond “designing screens” and genuinely contribute to product thinking. Hanifa consistently demonstrates this quality, and I would happily recommend her to any team looking for someone who combines creativity, customer-centric thinking, and a strong understanding of business needs.
View more
New places, different cultures, new insights, art, nature, and my cat's silent company — these are the moments that inspire me and remind me to see the world differently
New places, different cultures, new insights, art, nature, and my cat's silent company — these are the moments that inspire me and remind me to see the world differently
About my journey
My interest in design goes back to childhood — but for a long time, I saw it as a hobby rather than a career path. Curious to find where I truly belonged, I explored different fields: I studied Chemistry for my bachelor's degree, then pursued an MBA and tried my hand at finance. Each path taught me something, but none of them felt like the right fit.
Eventually, I decided to turn my hobby into my profession. I started with graphic design, but soon realized that creating beautiful visuals alone wasn't enough to fully satisfy me — I wanted to solve real problems, not just make things look good. That's what led me to product design.
I love product design because it lets me use both sides of my mind — the analytical and the creative — at the same time. And it's never boring, because there's always something new to learn and room to grow.
My interest in design goes back to childhood — but for a long time, I saw it as a hobby rather than a career path. Curious to find where I truly belonged, I explored different fields: I studied Chemistry for my bachelor's degree, then pursued an MBA and tried my hand at finance. Each path taught me something, but none of them felt like the right fit.
Eventually, I decided to turn my hobby into my profession. I started with graphic design, but soon realized that creating beautiful visuals alone wasn't enough to fully satisfy me — I wanted to solve real problems, not just make things look good. That's what led me to product design.
I love product design because it lets me use both sides of my mind — the analytical and the creative — at the same time. And it's never boring, because there's always something new to learn and room to grow.
Work experience
Bir ecosystem
Product designer
September 2021 - September 2026
Bank VTB (Azerbaijan)
Graphic/Web designer
February 2019 - May 2021
Jeykhun Imanov Studio
Graphic designer
August 2017 - August 2018
Certificates
Google UX Design Professional
2026
Skillbox
UX design
2018
Skillbox
Typography in design
2018
Skills
Experience
Product Design
UX/UI Design
Usability Testing
Design systems
Visual Design
Interaction Design
Web Design
Interface Animation
Cross-platform Design
Design systems
Visual design
Cross-platform Design
Tools
Figma
Adobe Creative Cloud
Framer
Prototyping tools
Amplitude
Adobe Creative Cloud
Languages
Azerbaijani native
English
Russian
Azerbaijani native
Testimonials
Tribe Leader
Khanim Rustamova
I had the pleasure of working with Hanifa within our Digital Products team across banking and fintech. What stood out most was her ability to translate business ideas into meaningful customer experiences, thinking deeply about each problem and creating solutions that made sense from both a UX and business perspective.
Hanifa understands what clients truly need and reflects that in the final product. Her designs are purposeful, intuitive, and aligned with business objectives. She is also a proactive problem solver who takes ownership, communicates solutions clearly to stakeholders, and keeps the focus on customer and business outcomes.
I value designers who go beyond “designing screens” and genuinely contribute to product thinking. Hanifa consistently demonstrates this quality, and I would happily recommend her to any team looking for someone who combines creativity, customer-centric thinking, and a strong understanding of business needs.
View more
Testimonials
Tribe Leader
Khanim Rustamova
I had the pleasure of working with Hanifa within our Digital Products team across banking and fintech. What stood out most was her ability to translate business ideas into meaningful customer experiences, thinking deeply about each problem and creating solutions that made sense from both a UX and business perspective.
Hanifa understands what clients truly need and reflects that in the final product. Her designs are purposeful, intuitive, and aligned with business objectives. She is also a proactive problem solver who takes ownership, communicates solutions clearly to stakeholders, and keeps the focus on customer and business outcomes.
I value designers who go beyond “designing screens” and genuinely contribute to product thinking. Hanifa consistently demonstrates this quality, and I would happily recommend her to any team looking for someone who combines creativity, customer-centric thinking, and a strong understanding of business needs.
View more
Tribe Leader
Khanim Rustamova
I had the pleasure of working with Hanifa within our Digital Products team across banking and fintech. What stood out most was her ability to translate business ideas into meaningful customer experiences, thinking deeply about each problem and creating solutions that made sense from both a UX and business perspective.
Hanifa understands what clients truly need and reflects that in the final product. Her designs are purposeful, intuitive, and aligned with business objectives. She is also a proactive problem solver who takes ownership, communicates solutions clearly to stakeholders, and keeps the focus on customer and business outcomes.
I value designers who go beyond “designing screens” and genuinely contribute to product thinking. Hanifa consistently demonstrates this quality, and I would happily recommend her to any team looking for someone who combines creativity, customer-centric thinking, and a strong understanding of business needs.
View more